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    How do I write the title and meta description of a web page?

    2024-12-20

    I. What is TD and where does it appear?

    TD is short for Title and Meta Description of a web page, which is crawled by Google and displayed on the search engine results page for

    TD出现在哪些地方

    In HTML, they are the and tags.</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MDAiIGhlaWdodD0iODAiIHZpZXdCb3g9IjAgMCA2MDAgODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" decoding="async" class="alignnone wp-image-8864" data-src="https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-300x40.png" alt="TD在HTML中" width="600" height="80" data-srcset="https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-300x40.png 300w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-1024x135.png 1024w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-768x101.png 768w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-1536x203.png 1536w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-2048x271.png 2048w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-18x2.png 18w" data-sizes="(max-width: 600px) 100vw, 600px" /><noscript><img decoding="async" class="alignnone wp-image-8864" src="https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-300x40.png" alt="TD在HTML中" width="600" height="80" srcset="https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-300x40.png 300w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-1024x135.png 1024w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-768x101.png 768w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-1536x203.png 1536w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-2048x271.png 2048w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-18x2.png 18w" sizes="(max-width: 600px) 100vw, 600px" /></noscript></p><h2>Second, the importance of TD and the impact on the website</h2><p>In the sea of the Internet, page titles and meta descriptions are the front signs of a website page. It is the first step in deciding whether or not to click through to a website page when you are looking for the information you want on a search engine.<br /> A good front sign can attract customers and even leave a deep impression on them. That's why TD is one of the key factors in SEO optimization. Excellent titles and meta descriptions can make a web page stand out in the search results, thus attracting people to click and learn about your website in a steady stream.</p><h2>III. Basic requirements for quality TD</h2><p>So how do we have attractive and quality TD? Let's think about it from a searcher's point of view, which sites do we choose to go to out of a bunch of search results? Let's say you're searching for "best pizza place".</p><p>pops up in the search results:</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MDAiIGhlaWdodD0iMjQ2IiB2aWV3Qm94PSIwIDAgNjAwIDI0NiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" class="alignnone wp-image-8863" data-src="https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-300x123.png" alt="谷歌搜索结果" width="600" height="246" data-srcset="https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-300x123.png 300w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-768x316.png 768w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-18x7.png 18w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results.png 888w" data-sizes="(max-width: 600px) 100vw, 600px" /><noscript><img decoding="async" class="alignnone wp-image-8863" src="https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-300x123.png" alt="谷歌搜索结果" width="600" height="246" srcset="https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-300x123.png 300w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-768x316.png 768w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-18x7.png 18w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results.png 888w" sizes="(max-width: 600px) 100vw, 600px" /></noscript><br /> Obviously the former is more appealing and matches our search intent: to find the best pizzeria; it's worth noting that terms related to the search terms all appear within the TD, and that the meta-description has a limit of characters and doesn't show them all, so quality page titles and descriptions need to basically fulfill these points:</p><ul><li>Relevant to the content of the page, able to accurately describe the content of the page to fit the user's search intent</li><li>Embedded keywords, if there is no layout of the specified keywords, you can embed the relevant keywords; keywords can be used in combination, but the core word is best not to split up</li><li>T no more than 60 characters, D no more than 160 characters, to avoid excessive overflow characters affecting user understanding</li><li>Good use of punctuation, through the use of (), -, +, & and other symbols briefly and clearly express the core content of the page</li><li>Highlight the core strengths of the content, such as through the "numbers" above the article in the "2024" to highlight the content is the latest strategy</li></ul><h2>IV. Creating a unique TD</h2><p>After the completion of the page keyword layout, we have information about the keywords, the core content of the page, all we need is to refine the core content of the page advantages; for example, about our page, "x company started in 1990" the company has a long history of 34 years, which can be used as an advantage to show in the description.<br /> This is not nearly enough to attract customers, so you need to blend your expertise with the page content to increase the relevance of TD, for example:<br /> "xxCNC Manufacturer started in 1990, we utilize 34 years of manufacturing expertise to provide custom CNC machining services in a wide range of fields such as aerospace, automotive, medical and more, contact us for solutions..."</p><p><strong>So here are a few things we can keep in mind when writing our TDs:</strong></p><ul><li><strong>Depending on the direction of keyword writing:</strong>For example, manufacturers, wholesalers, suppliers, these B-side words are related to the company, and you can write about the company's positioning, philosophy, time of establishment, services, product range, etc., aiming to embed the keywords in a sensible way;</li><li><strong>Depending on the direction in which the page is written:</strong>For example, the About Us page focuses on the company's content, while the Products page highlights the main benefits and information about the product, designed to be relevant to the page;</li><li><strong>Refine the main content of the page:</strong>Some pages contain more information, such as about us, product detail pages, etc., you can distill the main information in D;</li><li><strong>Search for keywords or related terms:</strong>Reference to the top-ranking page TD contains information and specialized vocabulary, drawing on the attention to build on their strengths and avoid shortcomings, highlighting their own strengths, do not write a short board.</li></ul><p>Well, small good today's sharing is here, I 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class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-276a8ef elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider" data-id="276a8ef" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider"> <span class="elementor-divider-separator"> </span></div></div></div><div class="elementor-element elementor-element-bca8027 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading" data-id="bca8027" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Shenzhen Zhisanxiang Information Technology Co.</h4></div></div></div></div></div></section></div></div></div></section></div></div></div> <template id="tp-language" data-tp-language="en_US"></template><div data-elementor-type="popup" data-elementor-id="5886" class="elementor elementor-5886 elementor-location-popup" data-elementor-settings="{"open_selector":"a[href=\"#link-popup\"]","a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><div class="elementor-section-wrap"><div data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-element elementor-element-c1fa2e6 e-flex e-con-boxed e-con e-parent" data-id="c1fa2e6" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-5dc5173 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading" data-id="5dc5173" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Contact Us</h3></div></div><div class="elementor-element elementor-element-d6c2746 elementor-widget__width-inherit elementor-button-align-stretch exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-form" data-id="d6c2746" data-element_type="widget" id="#link-popup" data-settings="{"step_next_label":"Next","step_previous_label":"Previous","button_width":"100","step_type":"number_text","step_icon_shape":"circle"}" data-widget_type="form.default"><div class="elementor-widget-container"><form class="elementor-form" method="post" name="New Form"> <input type="hidden" name="post_id" value="5886"/> <input type="hidden" name="form_id" value="d6c2746"/> <input type="hidden" name="referer_title" value="网页的标题和元描述怎么写？" /><input type="hidden" name="queried_id" value="8862"/><div class="elementor-form-fields-wrapper elementor-labels-above"><div class="elementor-field-type-url elementor-field-group elementor-column elementor-field-group-field_e2bdf98 elementor-col-50"> <label for="form-field-field_e2bdf98" class="elementor-field-label"> Your website </label> <input size="1" type="url" 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