In the daily process of website optimization, link optimization has been a very important and easy to ignore the link. Webmasters only reasonable induction and layout of the use of these links, there is a practical effect to help improve the site link structure, enhance the user's access experience, but also more conducive to optimize the site's ranking in the search engine.

This time, Xiao Heung from Good Heung (Internal Link Home Page Placeholder) will introduce you to some common link grooming tips and considerations during website optimization.

The common types of links that make up a website's link structure:

1.Outbound Link

External links, generally refers to links from other websites to this site. The use of external links can help the site to get multiple referral channels, and improve the site weight (Domain Authority, referred to as DA) at the same time, to achieve the flow of traffic, it can be seen to the site to do a good job in the construction of external links is an indispensable part of the optimization.

Common outbound linking behavior:
Single page jump settings for website brand words/product keywords, news page headline introduction, lead words to encourage users to contact, and explanations of specialized terms.

2. Internal Link

There are external links that there must be internal links, this link behavior refers to: links to other pages within the same site links. Webmasters use the layout of the internal link, you can let the search engine spiders to complete in-depth crawling and crawling, to enhance the relevance of the internal pages of the site and the pages, increase the user's residence time and page views (Page Views, referred to as PV), and ultimately improve the search engine on the site's inclusion rate.

Common internal linking behavior:
Single-page jump settings for website brand words/product keywords, Tag tag pages (related article internal link placeholder)/news page title introduction, guide words to encourage users to contact, and specialized terminology explanations.

3. Backlinks

I.e. backlinks, the nature of this linking behavior is almost the same as outbound links. A backlink is a link from another website to this site, either on or off site. Backlinks are mostly used to assess the authority and credibility of a website, as well as its ranking in search engine results. The more backlinks you have, the better your site will rank relative to the backlink directive.

Overall, both backlinks and outbound links are links connecting different sites to each other, and understanding the role and impact of both in SEO practice is key to improving your site's rankings and credibility.

4. Friendship Link

Friendly link is the common behavior of mutual links. It refers to the behavior of exchanging links between websites and other websites after consultation and friendly cooperation. Friendly links can enhance each other's website traffic and the number of external links, expand the website's link network, bring more new users, and ultimately improve the DA and ranking of both websites.

Needs attention:
The exchange DA value and content matching degree of the friend link must be highly accurate. For example, if a station A with weight 1 is linked to a station B with weight 99, the content relevance of the two stations will not be significant in boosting station A. In addition, without considering the content level and the level of the website, the search engine will penalize you for cheating. In addition, without considering the content level and the premise of the site level to do this kind of friendship links, ultimately will be considered by the search engine as cheating and penalties, light is withdrawn from the inclusion of the decline in rankings, or downgrading reduce site credit.

5. Dead links (Broken Link)

This is a relative linking behavior to several of the link types mentioned above, which may seem extremely out of place but ️ is closely related. Generally refers to the existence of links in the page pointing to a page or resource that has failed, can not be accessed properly link. The nature of a dead link can be seen to be more on the side of a website accident. Because it blocks part of the website traffic. Dead links will certainly affect the user experience resulting in user loss, the overall bounce rate of the site will rise, and will most likely lead to the search engine evaluation of the site to reduce. Therefore, webmasters need to regularly check and fix the dead link problem.

A common place where dead link accidents occur:

• The URL structure of the site was modified or removed, but no redirection was done;
• Station files are moved and original page resource files are lost;
• External links posted off-site are removed by the platform and the content is shown as non-existent;
• The URL is misspelled and does not point properly.

While each of the above links has its own role to play, it is evident that there are also intersections between these link types, as follows:

• All involve linking behavior: Each of these link types involves the act of linking between different web pages, connecting different pages or websites in the form of hyperlinks.
• Impact optimization: Reasonable management and optimization of external chains, internal chains, backlinks, friendly chains and dead chains can help improve the user experience, weight and ranking of a website, and is an important part of website optimization.
• Helps with site navigation and content recommendations: Internal and friendly links help users navigate and browse site content more easily, and external and backlinks expand the scope of site content and provide more options.
• Requires regular inspection and maintenance: Whether it's external links, internal links, backlinks, friendly links or dead links, you need to check and maintain them regularly to ensure the accuracy and effectiveness of linking behavior and to avoid dead link problems.

reach a verdict

Although these link types differ in function and role, they are all important components that make up the link structure of a website and interact with each other. Therefore, when performing website link optimization and management, the relationship between these link types needs to be considered comprehensively in order to achieve the best optimization results.