Today small good brought a tool with data view function introduction guide, introduce Google's official website management platform - GSC (Google search console), is the original google webmaster tools. It is relatively full-featured, simple to use interface, there is a comprehensive management of the site.
Then please come with Goodness to see the function of GSC!

I. Google GSC Login

First of all, we need to log in to the GSC account, if you do not have an account, you can check our other article "How to register GA and GSC for beginners", which has a detailed description of how to register.

II. Google GSC general backend interface

Go to the GSC and select the corresponding site to access the console's overview page.
Top Left: This shows the domains bound under your account. If you are bound to more than one domain, you can click on the lower triangle to switch to a different domain's Google GSC backend.
Left menu: Here is the menu of Google GSC. Clicking on the appropriate menu will take you to the relevant page.
Upper search box: enter a link or a link to a page you want to query here, you can view the information related to this page.
Text: Here is a list of shortcuts to some of the more important menus, including Indexing, Experience, Enhancements, and so on. "Enhancements, and so on. Clicking on the relevant section will take you to the relevant menu page.

III. Google GSC-Effects

The "effect" is to view the number of clicks on the site in Google, the number of exposure, and the average click-through rate, the average ranking and other data. You can also check the keywords and traffic source page and region and other data. All data can be clicked to export, convenient data collection, such data display helps to understand the site's keyword ranking and traffic situation, can help the site to continue to optimize and improve the ranking.

Effectiveness - Introduction to Data Filtering

Please click on the filter, where we can choose different filter conditions to get the corresponding data, the filter conditions of the option type is rich, basically can cover all the common conditions.

1. Search Type
Clicking here, you can see 4 options, there are web pages, images, videos and news. Most of the websites are still getting more traffic from web sources. However, there are some websites that do major promotion on images and videos, then the traffic from these two areas will also be more substantial.
Then, we can see that there is a compare option next to it, click on it and also drop down the different sources of traffic to compare.

2. Date
Date As the name suggests, you can select different dates to view the data, you can also customize the time period you want to see, you can keep up to 16 months of data, and you can also customize to compare the data within different time periods.

In addition to the above filters, we can also add other filters as required:

Effectiveness - overall data

The overall data shows the overall traffic to the site as displayed above when we ticked the filters. It is broken down into 4 types.

1. Total number of hits: It is the data of all the pages of a website that are clicked by users in the search engines over a period of time.
2. Total number of exposures: is the number of times all the pages of the site are seen by users. Exposure data will certainly be greater than the number of clicks, because the user will not necessarily see click, but click will certainly see.
3. Average click-through rateThe total number of clicks divided by the total number of exposures, the click-through rate with the ranking is related to the general ranking of the more advanced words, the higher the click-through rate, but the impact of the click-through rate of more factors.
4. average rankingThe higher the ranking, the higher the relative click-through rate. The total average ranking shown here is the average ranking of all keywords, so the smaller the number, the higher the keyword ranking will be.

Effectiveness - Data Graph

The data curve shown here is based on the screening conditions + overall data ticking shown, the form of a line graph, can be a good view of the site's data trends, reasonable optimization adjustments.

Effectiveness - detailed data pointing

• Number of inquiries: You can view the number of all search terms, the current maximum display 1000
• web page: Shows which pages the website traffic data comes from, and can also show page order based on conditions;
• Country/area: Demonstrate which countries the website traffic data comes from;
• installations: Show which devices the website traffic data comes from, currently 3 types: mobile, desktop, tablet.

These data displays, all of which can be filtered for time, and which data you want to know about can also be viewed by clicking on them individually, are shown.

IV. Google GSC-URL checking

URL checking is checking the inclusion of a particular page of our website.
You can directly enter the link you want to check in the search box, and then click enter, you can display some data of this page. If the page is not included, it will prompt the related problems, according to the different problems solved, it will be included faster.

V. Google GSC-web page

This section shows the overall inclusion of the site and the problematic display of unincluded links

The reasons for not coding will also be specifically listed, will also show the specific number of affected pages, if you want to see the specific link or if the modification, just click on the appropriate issue to enter, you will be able to get the specific modification proposals
The points to note here are: Many students who do not understand will directly click "verify", and then this behavior is not correct, we must solve the problem link, and then click verify, it is possible to verify the success.
Of course, these issue links are also exportable, up to 1000 rows (1000 entries) of the latest updated quantity

VI. Google GSC site map

Site map is also a more important point inside the GSC function, here, you can submit the site map of the entire station, or specify the classification of the site map, so that google as soon as possible to capture the inclusion of our website pages (if the site is a new site, the first time to submit the crawl speed will be faster)
As long as the website corresponding sitemap.xml defense into the main domain name, click submit to complete!

take note of: each site site map are not quite the same, you can use their own web page: the main domain name of the site + sitemap.xml after the page that pops up, that is, the site is the correct site map!

VII. Google GSC - Delete

Delete this function, mainly users want to delete unwanted included URLs
We click on delete - new request - fill in the specific link - after checking the desired options - next page (Done)
The point to note with this feature is:

1. The page can only be removed by Google for 6 months, after 6 months, if the page still exists, then it will still be possible to be crawled and indexed by Google
2. Remove the deleted page will not necessarily be deleted, need to check the link inclusion after a period of time

All these points are the main functions of gsc. We only know how to view the data and how to export it so that we can analyze and optimize the website based on its data performance. Come on, I am sure you can also master this optimization item!