Google AdWords Promotion

Google SEM (Search Engine Marketing) literally means Google Search Engine Marketing, which refers to Google paid search marketing, that is, companies pay Google to display ads in Google search results. To do a good job of Google advertising promotion need to have a professional optimizer to operate the account in order to maximize the ROI (input and conversion ratio), the optimizer needs to meet the same time professionalism and have sufficient service time in order to do a good job of Google advertising placement optimization services.
We are committed to providing our clients with a long-term growth plan and strive for a long-term partnership. Ensuring our professionalism, we require that ad optimizers not run more than 5 ad accounts at the same time to ensure that our clients receive quality service for their ad accounts.

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Marketing Benefits of Google SEM

Google's traffic is varied

Google Ads has tens of billions of visitors, hundreds of millions of search queries and daily interactions

Can be pinpointed

Keywords, ad position, age, geolocation, language date, time, frequency and device

Control budgets and expectations at all times

Advertising data and results can be measured and monitored at any time, and can be adjusted as needed at any time

Faster results than SEO

Google AdWords can reach a targeted customer base quickly and effectively, SEO requires a lot of content and outbound links

Reach more user groups

Search is more limited, Google Ads' GDN can reach a wider audience of interest

Capacity for diversification of objectives

Google Ad Planner can be customized with a variety of goals, with conversion, click, display, and other goal hits

Google AdWords Promotion Process

Web analytics

Analyzing website issues, loading speed, quality pages, content situation, conversion paths, etc.

Web analytics

code installation

Installation of GTM code and GA code, setting up triggers, transformation code in GTM

code installation

Create an account

Create a Google Ads account, set up conversions, associate GTM conversion codes, test code validity

Create an account

research and analysis

Research the customer's industry data, keyword data, competitors' keywords, combined with the nature of the enterprise to select keywords and display groups (customized segmentation of the audience)

research and analysis

advertising program

According to the research situation, plan the advertising channels and advertising series and budget, this customer to cooperate with the communication, come up with industry experience, to determine the direction of accurate advertising to work!

advertising program

Material production

According to the planned advertising campaign and advertising situation, prepare the appropriate image materials and advertising copy, etc.

Material production

Placement Optimization

Build ad accounts and start running them, adjusting audience segments, keyword exclusions and additions, budget adjustments, etc., in relation to the promotion goals, taking into account the ad data.

Placement Optimization

Summary report

Regularly summarize the advertising data to form a report, discuss with the client and consult together on the next optimization and promotion

Summary report

Why Let's Do Google AdWords

Ensure that optimizers are within 5 orders of service (industry base 20+)

We do the whole site operation and promotion, which helps the overall data and conversion more

Ad Optimizer is also a Google SEO Optimizer, considering all aspects of results

We offer our clients a long-term growth plan and strive for a long-term partnership

Google SEM Case Show

Case Studies

new energy

Client Situation: The customer is an independent station + SEO + SEM of the overall independent station operation services packaged to us, advertising in April at the beginning of the placement is 5k a month budget, to June has risen to 50k a month budget, the conversion effect is remarkable, click exposure continues to rise, the average cost of each conversion continues to decline.

group

Google Ads Optimization Ideas

Standalone Station Design

First of all, the design of the independent station should be more innovative and in line with the feeling of new energy technology, a little more animated video and dynamic interaction, UI design, etc., to enhance the overseas customer experience and conversion rate.

Web planning and layout

Through SEO web page planning and layout, make the page clearer, and then through the content output to enrich the page content, enhance the professionalism of the page and thus improve the conversion rate.

Customer Satisfaction

The customer's original advertisement in another service provider, we do the report and the customer to collect the effect of the feedback, the customer said (better than the original service provider 3 times the effect of the role).

advertising strategy

Google advertising strategy is one ad series for each region/country, one ad series for each series of products, multi-series segmentation for regional placement, using different ad copy and ad materials for market areas, and striving for accurate and effective advertising; ads use a variety of delivery channels, video, display, search, through detailed customized segmentation of the audience, covering the most accurate customer groups, and low-cost bring Accurate traffic, show the brand and enhance brand influence, through accurate search keywords to bring the purpose of high conversion; continue to exclude imprecise customer groups and negative keywords, so that the ads run more and more accurate, and continue to reduce the cost of conversion of the ads to enhance the efficiency.

differentiation

Because our service concept is not to take too many orders for advertising services, only independent station overall operation of the customer can enjoy the service of advertising on behalf of the investment, and the optimizer will not have more than five advertising accounts in hand.

Contact us to learn more about Google AdWords

More Google Ads
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