How does Google's user consent model affect Google Ads?

GDPR for the European Economic Area (EEA) regarding the user opinion solicitation mode of inbound traffic, effective March 6, 2024, for Europe as the main market advertisers must need to understand this policy, and give the site to install the opinion solicitation banner (consent mode banner), that is, privacy pop-ups that require user authorization. Failure to do so will affect the placement of ads and the collection and return of data in the European region.

Is it necessary to add user consent mode for Google SEO?

Google SEO and Google Ads complement each other, as of now Google has numerous changes in third-party cookies, but it is not mandatory for all Google SEO also need to add user consent mode, that is, user privacy policy pop-up window. Our team will continue to pay attention to Google policy adjustments, so as not to affect the normal optimization and promotion of the site.

What are the differences in implementing user privacy pop-ups for different website building platforms?

At present, the mainstream website building platform is mainly divided into Saas website and WordPress website, we mainly focus on these two kinds of discussion, the former as a representative of lightweight, simple and easy to start, but customizability and expandability is not as good as WordPress. the latter has a strong expandability, a wide range of plug-in system can provide diversified possibilities for the website. The realization of the user consent mode of the method is similar, and the different options available for different platforms, relatively speaking, WordPress sites often have more options.

WordPress can be installed directly using plug-ins, although many are paid but there are free plug-ins can be used, can also be used with the help of external plug-ins platform + GTM configuration, you can also directly use the code to achieve (with certain technical requirements). Saas station is a relative disadvantage, most of the Saas site can only add global code, which also leads to these sites have to use external plug-ins + GTM way to set up, and most of the external code platforms are only one to two weeks of the trial period, or even no trial period. Once expired whether to renew or not is also always a headache.

Have third-party cookies been completely banned by Google (Chrome)?

Google states: 'Through continuous iteration and feedback, privacy safeguards and open standards mechanisms such as "privacy sandboxes" can maintain a healthy, ad-supported network in a way that eliminates the use of third-party cookies. Once these approaches meet the needs of users, publishers, and advertisers, and we have developed tools to mitigate workarounds, we plan to phase out support for third-party cookies in Chrome. We intend to do this within two years.'' The user consent model that landed in March '24 and the warning messages that third-party cookies have been banned that have already begun to appear on many sites largely reflect the fact that Google is changing in this direction. While there are already a number of features that reflect Google's efforts in this direction, there is not yet a complete ban on third-party cookies, but they will certainly be phased out in the future.

Space limitations, this side of only some of the impact of Google's user consent model for analysis, I am Google Ads Optimizer small good, focusing on the website Google Ads and Google SEO promotion and optimization, if you want to know more information, you may want to browse our website to learn more about Google Ads and SEO for more information.