In the current era of the Internet, in order to publicize the company's products and services through the website, the most important thing is to build a website of their own; with a website, if you want other people to browse, then you need a domain name to resolve. Domain name is not only the address of the website, but also one of the keys to the success of the website.
In this article we are going to talk about how to pick the right domain name for your website!
What are the factors to look for when picking a domain name:
1.Domain Name Suffix
A good domain name has a certain impact on SEO and website operation, and it is generally recommended to choose a .com domain name. Because .com is the earliest batch of domain names to be popularized, users have the longest contact time, which is conducive to increasing the credibility and professionalism of the website. Moreover, .com is a globally used domain name suffix, which is more internationalized and applicable to a wide range of domain names. In addition, .com also occupies an important position in the search engine results, which helps to improve the search ranking of the website.
As you can see below, most users use the ".com" extension.
Then, for example, other suffixes: .edu (-only American universities and other educational institutions can be registered), .gov (only American government departments can be registered) sites are the best resources for external links, because these sites are usually of higher quality and higher weight.
2. Domain Age
The earlier a domain name is registered, the better it is for ranking. Buying older domain names is a common practice in the SEO industry. Older domain names are often considered to have established a longer tenure on the Internet and have accumulated more weight in the search engines. The older the domain name the more historical data and content tends to accumulate, which can provide search engines with more comprehensive information, which in turn boosts website rankings. And older domains usually have more external links and social media followings, factors that also help to increase a site's weight and ranking.
3. Brand words are preferred
If you are trying to build a brand, then the domain name should not contain keywords, use branded words, which will improve branding and company recognition enhancement. Search engines usually like domain names that are simple and relevant. Brand words are also generally simple and distinctive, which makes it quicker for users to remember and easier to click on directly next time.
4. Hyphenation
In the past, because domain names containing keywords were purchased, many people resorted to hyphenating domain names containing keywords, such as k1-k2.com. It is now not recommended to register such domain names that use hyphens and contain keywords. Containing one hyphen for a specific reason is not a big problem, while containing more than one may do more harm than good.
- Hyphens give a bad impression to users and can easily remind people of spam or even scam websites. We seldom see hyphenated domain names used by big companies and websites.
- Search engines are also more sensitive to domain names that contain multiple hyphens, which, while not directly penalized, adds another point of suspicion to the site.
5. History of buying and selling domain names
Does the domain name ever change hands after registration? Is the domain owner associated with a spam website? This also has an impact on the domain name weight. So checking the history of the domain name is also very important. You can check the history of the domain name in advance before purchasing to avoid buying a K domain name.
So what are the ways in which we can check the history of a domain name, or if a domain name has been K'd? Then you can check this article.
Summary:
These are the factors to pay attention to when selecting a domain name, in addition to these there are domain name registration information, domain name purchase years, domain name first time to be included in the time, including keywords and so on. In short, choose a domain name related to the content of your website, simple and attractive, will help your website development and growth, and is conducive to the site's later optimization operations.