I'm sure you've heard about website search engine optimization (Search engine seo optimization) The term is not surprising, so far, many places began to popularize the industry, many entrepreneurs see the industry and try to open the password to wealth, of course, the site search engine literally simple, but the actual battle is still a lot of small problems and difficulties that lead to errors in the unlocking of the password, let us explain.

What does a website search engine exist for? It is undoubtedly to get traffic. So how do we get traffic in the search engines?

The first is our common paid rankings, that is, Kryptonite players spend money on advertising effects, such as we are familiar with Baidu promotion, is a common burning engine.

The second is natural ranking, also known as engine optimization, which is what we are talking about today with website search engines. He can get targeted traffic. For example, if you create a website, which is a high-end jewelry store, but the people who see the web page is not a mismatch of customers, such as looking for shoes, clothes, bags, then these are not targeted traffic, because they are searching for something that is not a product that they need, so it can't create benefits for you. But if you optimize the keyword jewelry to the search engine, as long as the word is used in the search engine, you will see your website clicked in, they themselves are potential customers, this is targeted traffic, so the question comes, there must be thousands of families in the jewelry market and you sell the same. If the keywords are monotonous, you're sure to be compared to kryptonite players. You need to figure out how to get your targeted customers to search for you first, not with other same and colliding keywords, or spend more time thinking about that.

First, we should control the pace of the program. First, develop some simple, easy-to-implement strategies that work and then quickly publicize them so that everyone knows it's working. When everyone is confident, they can push for slightly more costly strategies that work better. The intermediate results must be synchronized with development and other departments so that they know what they are doing is valuable and gradually build trust. In addition, there must be some choices in developing the program. Uncertainty, high costs, and strong reliance on external programs need to be dropped. This will test your control over the strategy.

Secondly, in our company, we should enhance our understanding of website search engines. The more you understand website search engine, the more people who understand website search engine, the better your daily work will be. Of course, this comes with the effect of some programs. The above mentioned is more of a very practical way.

Next, in daily project communication exchanges, to relevant colleagues to truthfully explain the project background, thinking and expected results. For example, if you are doing structured data, you have to say why you are doing it, what the effect is, and how much growth you expect to bring. Only when everyone understands, they can work better together.

Put it this way, do you understand?

A few years ago.know and enjoyRealize the importance of website search engine, do a lot of homework, stepped on a lot of pits, for the website search engine to do a superb technology. At present, many domestic small and medium-sized enterprises are mostly doing Baidu promotion, Baidu promotion of most of the revenue is contributed by them, but they have never studied the site search engine ROI; the most important thing is that the site search engine talent is very scarce, the enterprise is often in great demand, but there are very few professionals in this area, supply and demand are seriously unequal.

Learning and understanding ahead of time has many benefits for yourself and your business. As long as there are searches, there will be website search engines, and they will remain mainstream in the future, which is a big leap and change for our individuals and businesses.