Keywords have always been a pivotal SEO element in the work of a website, which is the core ingredient of a page's content through the aggregation of several word clusters of varying lengths, shapes and relevance. The value of the information conveyed in a piece of content must be reflected and emphasized by embedding keywords.

In general, the webmaster to determine the effect of website optimization which way, that is, to observe the keywords in the page to obtain the results of the search engine ranking data increase and decrease, and according to the keyword ranking performance or regular monitoring, traffic data to the page has been filled with TDK and content micro-adjustment, replacement elements to restore the page to include and enhance the rankings.

And a micro-adjustment, or initial keyword mining of a website, is bound to come across many types of keywords. This timesmall kindnessOne of the variants will be exemplified and analyzed.

Cold variants of keywords - misspelled words

The main ways to get such keywords are:

1. leverage: Use specialized misspelling detection tools or websites that can help to automatically detect and identify common misspellings and provide related suggestions;
2. User feedback: Gather user feedback and search history to look at commonly misspelled words and typing errors made by users to see what variants they might enter. For example, fiber and fibre, they both mean fiber, but it's when determining the scenarios in which it's used on the site that you know which word is more appropriate;
3. head-to-head analysis: Analyze your competitors' website content and keyword optimization strategies to find out if they are optimizing for misspelled words and learn from their practices;
4. try it out for yourself: You can learn about common misspellings by manually typing them in and searching for them, and watching to see if the search engine's error-correction feature automatically corrects spelling errors;
5. Keyword Research: Understand the main keywords related to your website's content and their possible forms of misspellings by conducting keyword research, including common typos, keyboard alignment errors, and more.

By using the above methods, webmasters can better understand common misspellings and determine which misspellings may have an impact on your site's traffic and rankings, so they can target misspelling optimization.

Here's a hot tip: Do you know how the word "Google" came to be?

Take a look at Wikipedia's explanation:

So the answer is obvious: the much-heralded Internet leader "Google" is a classic misspelling.

So what is the value of such misspelled words in Google Keyword Planner? A set of comparison charts:

Therefore, even misspelled words are not completely without traffic and competition, which would mean that misspelled words are not exactly "chicken ribs". They appear, just through another way to achieve the site's keyword optimization, so that the site to get traffic. Coupled with the webmaster's ingenuity and skill in SEO, the use of misspelled words as keywords to carry out the correct optimization, but also can get high rankings.

However, misspelled words in also have some negative effects that must be confronted, for example:

• Lower traffic conversion
  While misspelled words may increase traffic, users may not be the target audience that is actually interested in finding relevant information, and therefore may decrease the conversion rate of the site.
• Discounted brand image
  In some cases, appearing in search results for misspelled terms may give users an initial impression of unprofessionalism or lack of reliability, which ultimately affects a website's brand image.
• Increased cost of optimization
  Webmasters optimizing for misspelled words will inevitably need to add extra workload, including identifying common misspelled words, creating appropriate optimized content, etc., which may lead optimization to the opposite end of the spectrum.

To sum up, small good need to remind the webmasters a word: although misspelled words in some cases can bring some advantages, but also need to weigh its impact, only to make good use of this double-edged sword, to develop the right optimization strategy. To ensure that your brand goals and user needs, to promote the conversion effect of the site.