There are many ways to promote foreign trade companies, such as B2B platforms, social media and so on. But in recent years, more and more foreign trade companies have started to build their own independent websites. But some people will feel very strange, their companies already have a variety of foreign trade B2B platform, why spend extra money to build their own independent station? In this regard, KnowledgeSense has specially organized the following information for the majority of foreign trade business owners to self-evaluate and refer to:
First of all, what is a foreign trade independent station?
A standalone site is a website with a separate domain name, also known as a self-hosted site. It is usually used to accumulate brand recognition and sell goods. It does not rely on the third-party platform (such as amazon, ebay, wish, etc.) website, operated and promoted by the enterprise itself, to establish a sales channel that can get traffic and orders, known as foreign trade independent station.
Generally, this website is completely owned by the business and all the customer assets gained are owned by you. In case of B2B platforms, you have to pay to operate according to the rules of the platform. You can't take the store or customer assets with you when you don't pay. They belong to the platform.
What can an independent website bring to a foreign trade enterprise?
- private independent-Independent domain names build brand recognition.
Independent station is an independent domain name. Independent brand and so on, can better reflect the enterprise's own brand image, through the promotion of independent station, can let the customer to the enterprise product brand awareness and trust. Generally speaking, normal users will go to the website to search whether the other party has an official website when they learn about products and companies. Secondly, whether the official website looks good or not is also a criterion for users to evaluate. - surety-Control your own platform with low risk.
I believe that all users of B2B platforms know that enterprises need to market under the rules set by the platform to get customers. Now the platform rules are more and more, the cost of human and financial resources is more and more big, but the effect is getting worse and worse. To give a simple example, for example, because the store violates the platform rules, the store is closed and can not sell goods, but the independent site is different, it is not subject to any platform restrictions, completely by the enterprise's own decision. - margins-And it will also be more favorable from a trading commission standpoint.
Since we choose to be a platform, we have to fight with a large number of peers in a pool for customers and share profits to the platform. In order to seize customers, all we can do is to reduce the price of products and improve bidding ads and rankings. Such a vicious circle is bound to be unfavorable to our business. Independent sites are different. Every penny you spend on Google promotion is to get traffic and customer conversion. - Private Domain Traffic Pool-Self-controlled user data for in-depth analysis and secondary marketing.
As we have built a standalone site, its purpose is to maximize customer retention conversions. Even if there are no retention conversions, we can clearly track the behavioral path of users who enter the site and browse through the site's user burial points. Simply put, they entered the site from that page, looked at the product information, looked at it for how long, clicked on the retention button, bounced out of the site from that page, and so on.
So you may ask, what do I need this information data for? Of course, through these user behavior data, we know what customers like, what they don't like, what kind of content conversion effect is better. According to these data areas, adjust the layout of our independent station page keywords, increase site traffic, increase traffic, customer transformation naturally rise.
With your own independent website, the customer resources of the website belong to you completely. In addition, for the old customer resources, you can enhance user loyalty and viscosity through the independent station, so as to better retain old customers and establish the enterprise private domain traffic pool. - independent pricing-Independent pricing space to enable product bargaining through product selection features.
If the platform promotes a product, your pricing strategy needs to follow the platform and choose the product. If the product is not well chosen, it basically won't sell. Independent sites are different, independent sites are priced differently. Products are defined by the enterprise itself. You can also adjust the display products and display prices according to the website data. - Achieving competitive differentiationThe
Due to the impact of the epidemic, B2B platform policy, foreign trade enterprises pay more attention to online customer acquisition channels. Through the establishment of independent station, put Google ads, and of course SEO optimization to get the natural ranking of search engine and get more traffic. Therefore, the independent station is an important channel to help us get customers.
How to do foreign trade independent site?
First of all, the construction process of foreign trade independent station is ordinary business owners can not be completed, the need for a third-party company to provide on behalf of the station construction services. Of course, the proxy station companies here are also mixed. Vermillion has organized the characteristics of a real independent station to help business owners in need as a reference for choosing a service provider:.
- A truly independent site
Realization of independent domain name, independent hosting, independent IP deployment of the regular independent site. There are many independent sites on the market that are not fully independent. For example, multiple websites may hang on a single IP address. If one of the websites involves illegal information, the IP address is at risk. Once shut down, all websites on the entire IP address will be shut down. - Fast and stable access
The opening speed of a website has a big impact on the user experience. If the page loading speed is too slow, 60% visitors will leave. Fortune Independent Station adopts full-site page static & global acceleration for the ultimate experience. Therefore, ensuring the open speed of the website is the first step to realize the independent website marketing. - safe and trustworthy
When we visit a website, if the site does not have an SSL security certificate, Chrome will mark the site as secure or not as an important window for users to understand us, the site must be safe and trustworthy to show to the user, FULL INDEPENDENT STANDARD supports the installation of SSL certificates. - Can be migrated separately
Many independent stations on the market can not be migrated separately, Vermilux independent station can realize the independent migration and maintenance of enterprises. The independent station realizes the self-adaptation of mobile terminal and PC terminal, no matter you are a cell phone, tablet computer or laptop equipment, you can realize a better website interface access experience.
In addition, know the other highlight features of the independent station:
- Visual drag-and-drop editing with responsive layout
All of our pages can be selected according to the company's own website building needs to display the page style of the independent website needs to display. Our pages can automatically recognize and switch resolutions, image sizes and related script functions to adapt to different devices. - Self-contained SEO optimization
Having made a standalone website, it definitely involves SEO and SEM, SEM is just an explanation.SEO is a headache for most of the foreign trade companies. They don't know how to optimize the keywords of their website so that Google search engine catches their website. When users search for related keywords, they prioritize to push their website information to users. That Vermillion Independent Station has its own SEO optimization function to help foreign trade enterprises to improve search engine optimization and increase google search engine crawling and recommendation. - Traffic analysis and behavioral tracking
The significance of user behavior analysis and data tracking for websites was mentioned above. Vermillion Independent Station provides traffic analysis and behavioral tracking, offering enterprises to optimize website content, reasonably adjust promotion channels, and shorten the transformation path of customers. - Industry-exclusive support for one-click moving of original website and store products.
Many enterprises do independent station has a pain point, is unable to realize the original website and store goods one-click moving function, redeployment of product information is very labor-intensive. Vermillion independent station to understand the pain points of enterprises, the industry's exclusive development on-line, support for the original site and store a key to move, greatly improving the efficiency of the enterprise station.
Sure.know and enjoyAs a leader of foreign trade independent station, with nearly 10 years of experience in foreign trade station research and development and service, service enterprises covering nearly 50 listed companies and 4000 small and medium-sized enterprises, dedicated to the field of foreign trade independent station, know good enjoy solves the needs of most foreign trade business owners, but also actively lead the vigorous development of the foreign trade software industry in the foreign trade search engine optimization in the field of foreign trade and the latest demand and implementation plan for most foreign trade business owners enjoy, received a wave of favorable reviews.