In today's digital age, overseas promotion has become an important way for many companies to expand their business. From the template website construction and branding website construction a few years ago to the independent website that gradually came to the forefront, all of them illustrate the importance of online promotion.
Here, Little Good will comprehensively analyze and explain the importance and indispensability of Google Ads in getting traffic.

Where does website traffic come from?

From a general point of view, the traffic we can get can be divided into two main types. One is natural traffic diversion based on SEO website optimization, soft article promotion, outbound social media, etc. The nature of this traffic is a constant output to Google. Useful content in exchange for free organic traffic. As the saying goes, free traffic is the most expensive. There are obvious drawbacks to this free traffic. It requires a lot of time and effort to perfect the layout and stick to a constant output of content. For many brands that don't have the time, manpower, and material resources to consistently output, it's not a bad choice.

Want to get tons of traffic quickly and easily? Then you're looking for the second source of traffic I'm going to introduce: paid advertising. There are many paid channels available for overseas promotion, including Facebook, Google, TikTok, and of course some other social media, so I won't list them all here.

According to official Google data, an average of about 40% of website traffic across the Google ecosystem comes from paid advertising! Among these paid channels, Google Ads still dominates. Let's take a look at the advantages of Google Ads next.

The Global Reach of Google Ads

As one of the largest search engines in the world, Google has an incredible global user base. With Google Ads, you can target ads and accurately reach potential customers worldwide. No matter which country or region you want to enter, Google Ads provides powerful global reach to help you achieve precise targeting and market expansion.

Real-time adjustment and optimization of advertising effect

Google AdWords provides a wealth of data analysis tools to help you monitor advertising effectiveness and make adjustments and optimizations in real time. By analyzing key indicators such as click-through rate, conversion rate, cost, etc., you can implement precise advertising strategies for different markets, improve advertising effectiveness and get higher ROI.

Flexible budget control and delivery

Google Ads provides flexible budget control and delivery methods, allowing you to flexibly adjust your advertising strategy according to the actual situation. You can set the daily budget, bidding method and other parameters to ensure that the ads are under control, maximizing the advertising effect and return on investment. You can even control the bidding range of each keyword as precisely as possible, giving users maximum control.

Diverse advertising formats and ad networks

Google Ads not only supports a variety of ad formats, such as search ads, display ads, video ads, etc., but also has a wide range of ad networks, including Google search, YouTube, partner sites and so on. This variety of ad formats and ad networks can help you achieve more comprehensive brand exposure and promotion, attracting more attention from your target audience.

reach a verdict

In overseas promotion, Google Ads, as a powerful and flexible marketing tool, not only provides enterprises with global promotion opportunities, but also helps them achieve precise positioning, real-time optimization and efficient placement. Whether you want to enhance brand awareness, increase website traffic or improve sales, Google Ads is an indispensable tool for overseas promotion.

Through Google Ads, you can promote your brand to all over the world, attract more potential customers and promote business growth. Therefore, when developing your overseas promotion strategy, be sure to include Google Ads as one of the important promotion channels to achieve wider market coverage and higher marketing results.

ZhiShanXiang is a service company for the promotion of foreign trade independent website, and also has theGoogle Ads Promotion ServiceIf you have any advertising related questions, please contact us and we will be happy to answer them.