Hello! Little Goodness brings you a brand new post today about the key factors you should consider before writing an article. A few days ago, we posted an article aboutArticle KeywordsRelated content, today small good will be from multiple perspectives to analyze what key factors should be considered before writing SEO articles, to bring you an in-depth understanding of Google's attitude towards content and judgment standards. I hope it will help you to write copy!

1. Define the target audience

First and foremost, understanding your target audience before writing an article is key to creating effective content. The only way to create content that resonates with your readers is to understand their needs and interests.
Through market research, social media analysis, customer feedback and other means, we dig deep into the audience's interests, needs and pain points, so as to accurately position the content style, language selection, depth of information, etc., so as to make the content more close to the readers, and increase the interaction rate and retention rate.

• Needs of the target audience: Different audience groups have different needs and expectations of information.
  For example, some users want to understand is the product technology, production, operation, our blog needs in-depth analysis as well as to add terminology, language style is more rigorous, standardized; while some users want to understand the product bias life, our blog needs to list the life of the often occurring cases, to create concise, easy to understand the content.
• Audience Search Behavior: Understanding our audience's search habits in search engines also helps us choose the right keywords.
  For example, when users search for "operation of robotic arm", they may pay more attention to the specific operation steps and techniques, while when they search for "what is industrial robotic arm", they may want to know more about the basic concepts of SEO. Therefore, when we write a blog, we should first clarify the topic, understand what users really want to know, and then according to these needs to start writing.

2. Determine keyword strategy

The core of SEO is keyword optimization. Before writing a blog, we need to choose the right keywords according to the search needs of our target audience. This will enable our articles to rank high in the search engines.

• Use of long-tail keywords: In recent years, Google's algorithm has increasingly focused on user intent, and long-tail keywords (i.e., more specific and descriptive keywords) have gradually become a powerful tool for improving search rankings. Compared to traditional short keywords, long-tail keywords have less competitive pressure and can also more accurately match users' search needs.
  For example: short-tail keyword: "Power distribution module" (power distribution module) long-tail keyword: "power distribution module for industrial applications" (power distribution module for industrial applications) This long-tail keyword clearly points out the application areas of the product, can help the site to accurately match the customers who are looking for industrial power distribution module, to avoid irrelevant traffic, improve the conversion rate. The short-tail keywords will make the content involved more broad, can not accurately lock to the real needs of the user.
• Natural incorporation of keywords: The algorithms of search engines like Google are getting smarter and smarter to identify over-optimized articles, i.e., keyword-stacked articles. Therefore, when writing, we should incorporate keywords naturally according to the content of the article, rather than inserting keywords in a rigid manner, making the whole blog a boring read. The use of keywords can appear in the article title, paragraph subheadings and body text, as well as in the alt tags of images and URLs, but it is best not to overstack them.
• Use of keyword research tools: In order to choose keywords more accurately, you can use some keyword research tools (e.g., Google Keyword Planner, Ahrefs, SEMrush, etc.), which can help us find keywords with higher search volume and lower competition, so that we can develop a more reasonable content strategy.

For example, in Ahrefs, we can see the page and keyword traffic in popular pages.Traffic column indicates the page traffic and Volume column indicates the keyword traffic. With this tool, we can better refer to some of the popular pages and popular keywords of the website.

3. Focus on quality of content

No matter what era, the quality of content is always one of the core factors of search engine ranking. Article of the so-called phoenix head of the gorgeous, pork belly of the rich, leopard tail of the powerful, the content is precisely the soul of the blog, the article should be the user as a guide, thinking about what they think, to solve their doubts, and strive to read after the user can actually help.
Google has always emphasized "content is king" and advocated "creating useful, reliable, user-centric content". This is because quality content can really solve users' problems and provide valuable information.

• Solving user pain points: The core goal of an article is to provide a useful solution for the user, make sure your blog post solves the reader's problem or provides unique insights. If the article is effective in answering a question or providing actionable advice, its value will be demonstrated and it will naturally rank higher.
• originality: Original content is highly weighted in SEO. Google tends to reward articles that are original, so when writing, we should avoid plagiarizing and duplicating content on others' blogs. Originality not only helps us improve our SEO rankings, but also stimulates readers' interest.
• Depth and breadth of information: Google's algorithm now focuses more on the depth and comprehensiveness of the content. Therefore, we should try to provide in-depth analysis when writing a blog. This is because detailed information enhances the user experience and better helps users understand. It also enhances the authority and credibility of the content.
• trendiness: The trendiness of the SEO articles we write needs to be kept up to date with the latest developments in the industry, enough to accurately capture future trends and create content that better meets the needs of users.
  Take Google Trends as an example, a free keyword search tool, one of the benefits of which is the ability to compare search volume for five keywords at the same time, you should pay more attention to the trends in keyword searches when writing to spot topics that are growing or emerging in traffic, and make sure that the content we write is in line with current trends.

4. User experience and page optimization

A good user experience not only improves the user's browsing time, but also helps us improve our search rankings. Mobile devices have also become an indispensable item in daily life, ensuring that blogs are well presented on mobile devices has become a necessity and we should focus on mobile optimization.
In the same way, Google is also focusing more and more on the user experience in terms of page loading speed, mobile adaption, content layout, etc. So we also need to optimize our website regularly.

• Using Responsive Design: Every time a new page is generated, the page layout and content needs to be automatically adjusted to fit devices with different screen sizes, mainly for cell phones, PCs, and tablet terminals. So that users of different devices can have a good browsing experience.
• Optimize page loading speed: Page loading speed directly affects the user experience. Slow loading pages may lead to loss of users and thus affect the overall ranking of the website. Therefore, we should optimize image size, reduce unnecessary plugins, compress and merge CSS and JavaScript files, etc. to improve page loading speed.
• Simplified page design: Mobile screen is limited, should avoid too many complex elements and content, keep the page simple; avoid pop-up windows and advertising interference.
• Content layout: Good content typography not only enhances the user's browsing comfort, but also increases the attractiveness and accessibility of the content. Therefore, we need to rationalize the layout structure (e.g. headings, subheadings, semantic division of paragraphs). This not only helps search engines to better understand the content of the page, but also improves the indexing efficiency and ranking of the page.

5. Structural layout is also an important part

Good structural layout and readability not only help readers quickly capture the main points, but also help search engines better understand the content of the article.
From the user's point of view:

• The major and minor headings are clearly separated at a glance;
• Cutting large paragraphs makes it easier to read;
• Readers love it more when multimedia elements are cleverly inserted.

From a crawler's point of view:

• Clear, valid HTML tags and a simple, descriptive URL structure facilitate crawler recognition and indexing;
• Structured data helps search engines understand article content more accurately and improves presentation in search results.

6. Optimizing internal and external links

Internal linking refers to the interlinking of pages within a website. article With an effective internal linking structure, Google is able to crawl and understand the content of a page better. Good internal linking not only improves user experience and makes it easier for visitors to find relevant information, but also redistributes page authority and helps important pages get higher rankings.

In addition to this, quality external links (i.e. links pointing to our articles from other websites) are also something that can help us improve our SEO rankings.
Currently our main forms of outbound links are categorized as follows:

• Social Media Promotion: Social media promotion is one of the key initiatives to expand your reach. We choose appropriate social platforms according to the preferences of our target audience, develop content sharing plans, and utilize topic tags and community interaction to increase exposure. We actively seek cooperation with other bloggers or industry leaders, so that their traffic drives more users to learn about our products or brands, increasing multi-channel traffic sources;
• Guest Blog: Attract readers from related industries, increase traffic sources, and attract visits from other user groups through the publication of high-quality guest blogs;
• Forum comments: Posting questions or replying to comments in some professional forums with a link to the website can attract this part of the users to click and browse the website;
• Peer Recommendations: High traffic vertical type of website links to the site's weight and authority are higher recommended, but also in their own industry, a kind of recognition, the site's brand will have an effective promotion.

At KnowSense, we have several high-qualityexternal website (computing)We help to improve your website's SEO ranking. All of our outbound link sites are strictly screened to ensure that each link comes from sites with high weight and relevance, and the outbound articles we provide can bring significant SEO effects to your website and further improve your website's SEO ranking.

concluding remarks

Well, the end of the small good sharing, the above is what you need to pay attention to before writing SEO articles. We need to consider from various aspects, so that the site can get better traffic and ranking. If you want to know more SEO-related content, you can continue to pay attention to the update of our website, if there is a shortage or additions to our articles, you are also welcome to contact us and leave us a message!