With the development of the Internet era, more and more foreign friends begin to like online shopping, and the profit of foreign trade cross-border e-commerce also prompts more and more people to enter this industry. Businessmen who do foreign trade e-commerce also like to set up their online stores on the platform. However, those who have done this platform know that although the monthly order volume is large, the actual profit is very little at the end of the month settlement. Have you ever wondered who moved your cheese? Is it the platform, the payment tool or your competitors.

Why choose an independent site?

First, chooseindependent websiteOr enter the foreign trade platform is a business development strategy issues. If you just want to sell fast money, go to the platform to open a store, and then use the template to make a simple promotional image station; if you want to build their own brand, so that their own brand sales premium, the pursuit of long-term goals, it is best to seriously do an independent website. In the foreign trade platform are Chinese companies, to let customers see their products must invest in promotions, or lower prices to compete with peers, is bound to lead to a decline in profitability, and ultimately affect the business.

As a matter of fact, we cannot deny that this is a problem of the platform. Objectively speaking, some products are not suitable for selling on the platform. There are at least several types of products that are not suitable, including: unbranded goods, goods without price advantage, and mass products. Needless to say, foreign trade merchants should know the reason. These products can work on their own foreign trade station.

What is the difference and advantage between foreign trade self-built website and platform built website?

These are all clichés, such as domain independence, high traffic on private domains, low investment costs, strong customer trust, etc. Maybe these don't make you fully agree with the idea.

The most common customer question on the platform is talking about price: why is your product a dollar more than the others? Why is your product not highly rated? And so on and so forth. The biggest problem on the platform is nothing but sales. Imagine your popular product being all over the platform in two days, and it's even hard to tell the difference between real and fake. I'm sure the platform has encountered many such problems.

On the FAQ of foreign trade independent station, the most commonly heard is that the foreign trade station is very expensive, high cost, difficult to promote, but is it really so? Of course not.

For foreign trade independent website, many foreign trade e-commerce companies agree that the cost is high. In fact, from the domain name to the site requires only a few thousand dollars, the cost of a one-time charge. The platform pays annually and charges an additional processing fee, much higher than the independent station.

There is also a most troublesome problem for e-commerce: how to promote the flow of foreign trade independent station?

In fact, promotion is not a problem and there are now manyPromotion Service Providers, and the cost is not very high, as long as you use a little investment to promote the site, of course, there are free ways. Or go to free social networking platforms to promote their online store, post everywhere, MSN.

Foreign trade standalone website building is the future of foreign trade e-commerce and others are already way ahead of you. You are still reluctant to make a small investment by building a standalone website. While you worry about whether you need to start sharing the cheese in this position, your former competitors are already making a lot of money on standalone sites.