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    网页的标题和元描述怎么写？

    2024-12-20

    一、TD是什么，出现在哪里？

    TD是网页标题与元描述的简称，它被谷歌抓取后在搜索引擎的结果页面显示

    TD出现在哪些地方

    在HTML中，它们分别是 和 标签。</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MDAiIGhlaWdodD0iODAiIHZpZXdCb3g9IjAgMCA2MDAgODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" decoding="async" class="alignnone wp-image-8864" data-src="https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-300x40.png" alt="TD在HTML中" width="600" height="80" data-srcset="https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-300x40.png 300w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-1024x135.png 1024w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-768x101.png 768w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-1536x203.png 1536w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-2048x271.png 2048w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-18x2.png 18w" data-sizes="(max-width: 600px) 100vw, 600px" /><noscript><img decoding="async" class="alignnone wp-image-8864" src="https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-300x40.png" alt="TD在HTML中" width="600" height="80" srcset="https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-300x40.png 300w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-1024x135.png 1024w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-768x101.png 768w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-1536x203.png 1536w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-2048x271.png 2048w, https://www.zsxinfo.com/wp-content/uploads/2024/12/TD-In-HTML-18x2.png 18w" sizes="(max-width: 600px) 100vw, 600px" /></noscript></p><h2>二、TD的重要性以及对网站的影响</h2><p>在互联网的大海中，页面标题和元描述就是网站页面的门面招牌。当你在搜索引擎上寻找想要的信息，它是你决定是否点进网站页面的第一步。<br /> 一个好的门面招牌可以吸引顾客，甚至可以给顾客留下深刻的印象。所以TD在SEO优化中是关键因素之一，优秀的标题和元描述可以使网页在搜索结果中脱颖而出，从而源源不断的吸引人们点击了解你的网站。</p><h2>三、优质TD的基本要求</h2><p>那么我们怎么才能拥有吸引人的优质TD呢？让我们从搜索者的角度思考，在一众的搜索结果中，我们会选择进入哪些网站？例如你在网站搜索“最好的披萨店”</p><p>搜索结果中弹出：</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MDAiIGhlaWdodD0iMjQ2IiB2aWV3Qm94PSIwIDAgNjAwIDI0NiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" class="alignnone wp-image-8863" data-src="https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-300x123.png" alt="谷歌搜索结果" width="600" height="246" data-srcset="https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-300x123.png 300w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-768x316.png 768w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-18x7.png 18w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results.png 888w" data-sizes="(max-width: 600px) 100vw, 600px" /><noscript><img decoding="async" class="alignnone wp-image-8863" src="https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-300x123.png" alt="谷歌搜索结果" width="600" height="246" srcset="https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-300x123.png 300w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-768x316.png 768w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results-18x7.png 18w, https://www.zsxinfo.com/wp-content/uploads/2024/12/google-search-results.png 888w" sizes="(max-width: 600px) 100vw, 600px" /></noscript><br /> 明显前者更加吸引人，也符合我们的搜索意图：找到最好的披萨店；值得注意的是，搜索关键词的相关词汇均出现在了TD内，并且元描述的字符有限制，并不会完全展示出来，因此优质的页面标题和描述需要基本满足这些要点：</p><ul><li>与页面内容相关，能够准确的描述出页面内容以贴合用户搜索意图</li><li>嵌入关键词，如果没布局指定关键词，可以嵌入相关的关键词；关键词可以组合使用，但最核心的词最好不要拆分</li><li>T不超过60字符，D不超过160字符，避免溢出字符过多影响用户理解</li><li>善用标点符号，通过使用（）、-、+、&等符号简要清晰的表达页面核心内容</li><li>突出内容的核心优势，比如通过“数字”上面这条中的“2024”突出该条内容是最新的攻略</li></ul><h2>四、创作独特的TD</h2><p>在完成页面关键词布局之后，我们掌握的信息有关键词、页面核心内容，我们所需的就是提炼出页面核心内容的优势；例如关于我们页面，“x公司始于1990年”公司拥有34年的悠久历史，这一点可以作为优势展示在描述内。<br /> 这还远远不足以吸引到顾客，所以需要融合你的专业知识与页面内容增加TD的相关性，例如：<br /> “xxCNC制造商始于1990年，我们利用34年专业制造经验提供航空航天、汽车、医疗等广泛领域的CNC加工定制服务,联系我们获取解决方案…”</p><p><strong>所以我们在撰写TD的时候可以注意以下几点：</strong></p><ul><li><strong>根据关键词的撰写方向：</strong>如制造商、批发、供应商，这些B端词与公司相关，可以撰写公司的定位、理念、成立时间、服务、产品范围等等，旨在合理的嵌入关键词；</li><li><strong>根据页面的撰写方向：</strong>如关于我们页面主要是公司的内容，产品页面则突出产品的主要优势与信息，旨在与页面相关；</li><li><strong>提炼页面主要内容：</strong>部分页面包含的信息较多，例如about us、产品详情页等，可以提炼出主要的信息放在D内；</li><li><strong>搜索关键词或者相关词：</strong>参考排名前列的页面TD包含的信息与专业词汇，借鉴中注意要扬长避短，突出自己的优势，不写短板。</li></ul><p>好了，小善今天的分享就到这里了，希望这份TD撰写指南能够帮助到你，如果有相关TD撰写方面的问题，也欢迎联系我们为您解答！</p><p> </p></div></div></div></div><div data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-element elementor-element-f2742c5 e-con-full e-flex e-con e-child" data-id="f2742c5" data-element_type="container"><div data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-element elementor-element-42f3506 e-con-full e-flex e-con e-child" data-id="42f3506" data-element_type="container"><div class="elementor-element elementor-element-eadeb5b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading" data-id="eadeb5b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">文章分類</h4></div></div><div class="elementor-element 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